In the Press: Pet Age Magazine – The Next Big Thing
This article was originally published in Pet Age Magazine.
It’s something industry watchers thrive on: monitoring trends to see what is going to be the next “Big Thing.” The pet industry has watched the rise of grain-free recipes in food and the advent of pet technology connecting pets and their people 24/7. Now, the focus is on CBD products derived from hemp—undoubtedly influenced once again by human lifestyle inclinations relating to the legalization of medical marijuana in states across the country.
Pet treats and other pet products such as transdermal gel pens, oils and supplements with cannabidiol (CBD) or other forms of hemp have become a pet category literally overnight. In a recent article from PetfoodIndustry. com, it’s reported that this past June, the Food and Drug Administration (FDA) approved the first drug containing CBD for use and sale in the U.S for human use. But to date, the FDA has not approved any CBD-based human foods or supplements. And currently, there are also no laws in place relating to CBD or any other part of the hemp plant for use in pet foods or treats.